Want to drive organic traffic on your webpage? Google is omnipotent. It drags throughout the web network, determining which pages are helpful and relevant for users regarding any topic.
Getting your business on the first page sounds unrealistic. But it is the same power Google holds that makes it possible than ever for a small and local business to rank high in search results for free!
Why is ranking on the first page important?
- Higher Click Through Rate (CTR):-
We do not just trust google results; we count on them.
It is a known fact that the first page acquires the majority of traffic. Moreover, there is a significant difference between the CTR of bottom and top results.
1st result – 36.4%
2nd result – 12.5%
3rd result – 9.5%
And it continues to decline down to 2.2% for the tenth result. If not on the top, you are missing out on a lot of links.
2. Immediate exposure:-
The top results on Google now also populate “Position Zero” answer boxes known as feature snippets. The top spot on the google first page leads to getting featured in feature snippets.
3. Traffic share:-
Top results on Google captures 33% of search traffic. The closer you get your website to the top, the better your search presence and authority.
Here are some steps you can follow to improve the ranking of your website:-
The practice of lining up your website with search engine ranking factors is called search engine optimization (SEO). You do not need to search engine-optimize your whole site altogether, but rather each page on your site.
Here’s how to do so:
- Decide your keywords
First, discover which search queries you want Google to solve with your website pages. These are known as keywords—which can be single words OR phrases.
Each page on your website should choose a different set of keywords so that the pages do not clash with each other.
The relevant keywords for your business are those that your supreme customers are typing in to get the required products and services.
2. Notify Google the keywords you’re using.
Google works by slinking the web, ranking the millions of pages that exist, and stocking them in an index. When a user searches for something, Google can then scan through its more assembled index to come up with relevant results quickly.
Therefore, another crucial step for getting up on the first page of Google is to make it easier for
Google to study, index, and recover your site. Do this by using keywords in the following places:
- Meta title
Each post and page of your website has a meta title. This title shows up in the form of a header and as the heading of that page’s record in search results (depending upon your CMS settings).
- Meta description
The meta description is the tiny ad that appears under the title in Google’s search results.
In addition to informing Google what your page is about, the meta description quickly fills in the user what they can contemplate if they click on your page, improving the right clicks to that page. Hence the meta description helps Google put your business on the right first page for the right searches and allows Google users to keep it there.
Your URL consists of your hostname (such as wordstream.com), lead by a slash, followed by text split by dashes.
Together with keywords in your URL will help Google to identify what your page is about. Also, the URL emerges in between the title and meta description in search results. A clean URL that matches the page’s title is more engaging and trustworthy to users and well suited for first-page surfacing.
Google can only spot images if the image has a text substitute (aka alt tag). If your alt tag consists of keywords, Google can detect that page’s further relevancy and feel more comfortable ranking you on its first page of search results.
- Write for humans
The core of your page’s content is the most important place to include the keywords you’re trying to rank. However, these keywords mustn’t be systematically and excessively inserted but naturally incorporated. Google can now spot keyword stuffing, and if it does, it will put you far, far from the first page.
The key to getting on the first page of Google is giving valuable, trustworthy, easy-to-read, but relevant content that will keep your target audience on your pages and return for more. And conversationally sharing your knowledge is both free and easy. If you want to appear on the first page of Google for a specific keyword search, your page must provide the information and not just the keywords searchers are trying to acquire when they type that search on Google.
- Highlight location
Another free way to rank your website pages on the first page of Google is to target location-based queries. Ensure your website clearly specifies your city and/or geological area through your contact page and potentially via blog posts and services pages. In this way, when people search: “your industry” +” your city,” Google will take up that information and show your company as a “near me” search result.
Even if a user doesn’t search using a specific location, Google will still provide geographically relevant results based on their IP address. Native SEO is not only free but always necessary (even during a pandemic).
- Develop for mobile
You won’t find a website on the first page of a Google search if it’s not responsive. Users now use phones and tablets more than computers and laptops, and most small searches are done on mobile devices. As a result, Google esteems a mobile-friendly website.
Receptive is ideal, as your website will adjust to any size screen and manage functionality. However, if you don’t have a responsive web page, you can alter your site to ensure the most smooth experience for a mobile user.
- Emphasize user experience
Being mobile-friendly is not enough for a website. It must also be engaging and convenient. A website with innate navigation, a clear call to action, and answering your visitors’ most instant questions will keep visitors there for long and visiting back later—which Google notices and, in turn, ranks you higher. The higher your rank, the more engagement you will get to your site, and the more chances you have to show up among the top searches.
Using your business listings to get among the top searches of Google
Along with your website pages, your online business listings can also show up on the first page of a Google search. Here’s what you need to do:
- Create a My Business account
Google My Business is evolving into one of the most powerful (not to mention free) tools for local business owners. Both Google Maps and Search pull from Google My Business to produce local listings (known as Business Profiles). Creating a Google My Business account is a fast and easy way to add more information to your Business Profile. Which helps it appear on the first page of Google Maps and Search (in the local results section). Make sure you go through with claiming and verifying your listing so that you can monitor, maintain, and optimize your listing.
2. Boost your Google business listing (Business Profile)
Speaking of adjusting your listing, I consider this strategy a separate setup because, while making a Google listing can help you with your engagement, it can only take you further in terms of ranking. Rather than creating a poor listing and hoping that it shows up for one or two searches, optimize your Google business listing for maximum visibility. Here’s how:
1. Complete every section of your profile
The more information you include in your Google My Business listing, the more searches it can show up on the first page. Complete Google My Business listings get, on average, seven times more clicks than incomplete and inadequate listings.
Keep your name consistent.
Use the exact same name for your business every time. Google doesn’t like inconsistencies—even those as small as “Co.” vs. “Company.”
2. Update your information
Not finding your business, showing up to find it closed, or getting an operator when trying to call can deter a customer and lead them to mistrust your business or write a bad review. Be on top of your Google listing and make the required updates and modifications so that it can be entrusted enough to be at the top.
3. Upload photos to your listing
Google My Business aims to provide users with as much information about a company as possible before even running into that business. This entails what it’s like to be at that company, so be sure to upload pictures that show the products and services your business provides and the environment and people that frequent it.
4. Try Our Google My Business Grader
We have a free tool designed specifically for Google My Business listings. Log in with your Google business account, and in less than 30 seconds, you’ll get an assessment of your profile and learn what you need to do to get closer to the first page.
- Obtain customer reviews
Google searchers love to see what other people think about a business. So it’s no surprise that the companies with more positive Google reviews show up on the first page. Ask customers in person and create a review shortcut link so you can easily encourage reviews across your online channels. While this technically falls under the list of Google My Business optimizations, don’t forget that there are plenty of other review sites—all of which have an impact on your ranking.
- List your business on other directories.
Google My Business is powerful, but you should still create and optimize listings on other popular directories like Yelp. First, because Yelp has high traffic and is widely trusted by Google, so your business’s Yelp page can very well show up on the first page of Google for relevant searches. Second, because a solid listing with positive reviews improves your online presence in general. Online assessment and links from other trusted sites send signals to Google that figure into its ranking algorithm.
As with your Google Business Profile, make sure the rest of your online directory listings are complete and accurate, consistent across platforms, updated, and that you are collecting and responding to reviews. Don’t forget to add photos to your online listings as well.
Web pages may very well be crucial to our business and identification, but it’s the keywords and, more importantly, the rank that makes us notable.
To grow in the industry, your website must be relevant to the user’s search criteria.
If you are gaping how to get a brand new website ranked, remember these methods stated in this article are vital to that end. To sum it up, what Google considers essential or reliable is what the public accepts.