Search Engine Optimization (SEO) has been a tool that has been shaping the content reach of many Websites. But the techniques in SEO updates have been in constant change. The constant increase in competition to rank higher in most of the Google Search Results has led many websites to develop their own Practices.
SEO was not much of a hectic task in the past, but with the increased demand for outsourcing content. Doing SEO of a website is not less than generating the traffic yourself, which is not easy. Let’s dive in and talk about the major and more eminent SEO techniques in recent times, starting with SEO.
SEO, The Backbone for any Website
SEO has been on the verge of the increased number of websites coming up on the Internet. At those times, Search Engines could not justify which website to place at the top in Searches. Which website to give the second most place of the Google Search Result. There are a lot WordPress SEO Plugins to Improve Your Rankings in Search Engines.
An SEO strategy can be defined as the process of planning, outlining, and implementing the steps taken in improving search engine rankings. In short, if you want to improve your Google Search Ranking, then SEO is your key to success.
Now let’s talk about some changes or updates that might affect the SEO in coming years,
1. Direct Changes to Search Engines
SEO is directly dependent on Search Engines, mainly Google. Any changes or updates done in the Google Search Engine will have rapid and more profound effects on SEO in 2021. This change might bring with it a loss of millions of dollars for some people, while for others, it might bring a profit of millions of dollars and improve SEO rankings.
2. Mobile-First Indexing
Mobile-First Indexing is undoubtedly not some new technique that is going to be adopted by Google. Google has been looking for the practices involved in the implementation for the same. Mobile-first Indexing basically is the scenario where the mobile version of any website will be given more preference than the desktop version of the same website.
This demand came into existence with mobile devices’ popularity and a rapid increase in the number of Internet users. The reason to shift from desktop indexing to mobile indexing was that the content view between Desktop and the mobile version could not Matchup.
Mobile-First Indexing helps adjust and gauge the content onto the specific website, which helps post the relevant articles on time when and where the website needs.
3. UX SEO Updates
SEO has always been limited to meta-tags and Titles. However, SEO is now a complicated subject and involves much of the expertise from marketing to the software industry, and the creative writing industry, which helps in giving the best of any article or the best of the SEO. The recent trend which is gaining more and more acknowledgment is UX SEO.
UX SEO refers to optimizing the user experience to manage the conversion rates and engagement with a website. There is no point in getting 1000 visitors per day if they are not interacting with your website. Here is where UX SEO comes into handy, this practice makes the website look more attractive while giving an overall better experience.
4. Page Experience, a Ranking Factor?
In May 2021, you will probably come across a word that Google calls “Page Experience signals.” As the term denotes, page experience is an experience that incorporates how a visitor feels when interacting with the page or the website. It is judge basically on some attributes such as how mobile-friendly the website is, it is safe to browse on that page, whether it has the Https security Layer or not, and many others.
Some important Page Experience signal,
- Core Web Utils:
Largest Contentful Paint(LCP)- This factor basically measures the loading performance of any website, to provide the visitor a good and better user experience, the LCP should respond within the timestamp of 2.5 seconds as soon as the page begins to load.
First Input Delay(FID)- This factor measures the response time for any website as soon as the visitor clicks on any element of the website. A website should try to have an FID of less than or equal to 100 milliseconds.
- Other Page Experience signals include Mobile Friendly, HTTPS, Safe Browsing, No Intrusive Interstitials.
Page Experience feature helps rank out the non-AMP(Accelerated Mobile Pages) to rank up in the top trending pages all over. It is one of the main ways many websites drive traffic to their websites from mobile; this is done in order to make a significant change and could disrupt the rankings of many websites on mobile.
Each year, Google comes up with some new SEO updates techniques and some indefinite changes to their algorithms which helps businesses generate some traffic by implementing those particular SEO techniques. Still, in order to get that traffic, you will have to stay updated with every methodology in this volatile industry. Staying on top of any SEO game is not easy. You will have to update your content, make it SEO optimized every time some new SEO technique pops up. Nevertheless, these were the latest 5 SEO updates that you should be updated too. If I missed any points, please mention them in the comment section.